Week 6

Post Reach is the number of people a post is seen to a person. For example, how many times it goes across a person's timeline as they are going  through their feed. Post reach also applies to how many times a person has gone to your page. Post engagement is the number of times a person clicks on your photo or post. If you have a photo on your post they might click on it to see the full picture or zoom in on an object in the picture. If there is a lot of text they might click on see more to read the rest of it. It is important to know the difference so you can understand how to work your business and get more clients.

A business can use insights to help them see what viewers are seeming to be more interested
in. They can see how many people their post is reaching through post reach. When a person is clicking on the post they can see that people are interested in knowing more. It is important to use these features to see what gets peoples attention. When you know what potential clients want you can start getting their attention more and get more likes. You can also see what age group and gender is more of a target market for your business. An example is if you are doing senior pictures and you post a picture you can see the insights and see if it's the high school senior age group or if its their mom's age group that is getting the most engagement of the post.